Viewing Analytics Data
The analytics feature provides three basic types of data:
Page data - Page Level Analytics Data
Site data - Site Level Analytics Data
Site report descriptions - Site Report Descriptions
Page Level Analytics Data
After you enable analytics tracking, your provider retains data on every visited page (that is, a unique URL) such as http://dev.ektron.com/articles.aspx or http://dev.ektron.com/template.aspx?id=6572). Data is tracked when the quicklink is used, as well as any alias assigned to the content. See Also: Creating User-Friendly URLs with Aliasing
You can view any page’s analytics data from the following locations.
Viewing Page-Level Analytics from the Site
Viewing Page-Level Analytics from a PageBuilder Page
Viewing Page-Level Analytics from the Workarea
Viewing Page-Level Analytics from the Site
Any authorized user can view analytics for a page on your Web site by following these steps.
1. Log in to the Web site.
2. Navigate to the page whose analytics data you wish to view.
3. Hover the cursor over the Web Site Content menu.
4. Choose View Page Activity, as shown below.
Show me
The SEO page’s Traffic tab appears.
The SEO Page’s Traffic Tab
The Traffic tab of the SEO control graphs the analytics data of any two search criteria. Below the graph is data for the five visit criteria tracked by the analytics provider.
Visit Data
Pageviews - number of pageviews for this page over the selected date range
Unique pageviews - number of unique visitors to this page over the selected date range
Average time on page - how long a visitor spent on the page. It is calculated by subtracting the initial view time for this page from the initial view time of the subsequent page. So, this metric does not apply to exit pages.
Bounce rate - the percentage of single-page visits (that is, visits in which the visitor exited your site from the entrance page)
% Exit - the percentage of site exits that occurred from this page
Note that you can change the date range, analytics provider, and either search criterion (Pageviews and Time on Page in the example above). To learn about using the Segments button (
), see Viewing Google Segments.
You can also replace the URL with a different one, and view the page being analyzed (by clicking Visit this page in the green bar).
Viewing Page-Level Analytics from a PageBuilder Page
Any authorized user can view analytics for a PageBuilder page by following these steps.
NOTE: You cannot drag and drop the Analytics widget onto a PageBuilder page.
1. Use the right arrow button (circled below) to open the PageBuilder menu. See Also: Creating Web Pages with PageBuilder
2. From the menu, choose View > Analytics.
3. The SEO page’s Traffic tab appears.
See Also: The SEO Page’s Traffic Tab
Viewing Page-Level Analytics from the Workarea
The Ektron Workarea provides two page-level views of analytics data.
The View Content History screen - compares analytics data for any two published versions
The Analytics toolbar button - displays the SEO page’s Traffic tab. See The SEO Page’s Traffic Tab.
To view a content item’s analytics data from the Ektron Workarea, follow these steps.
1. Navigate to the folder containing the content whose analytics data you want to view.
2. Click the content item.
3. To compare analytics data between any two published versions, click History(
). See Also: Comparing Two Published Versions of Content
To view analytics for the currently published version, click Analytics (
). When you do, you see the Traffic tab of the SEO page. See Also: The SEO Page’s Traffic Tab
Comparing Two Published Versions of Content
On the View Content History screen, blue and orange radio buttons appear next to each published version of content, as shown below.
To compare analytics data, click the appropriately-colored radio button next to each version, then click Compare (
). The Compare screen for the two versions appears, as shown below.
You can change the date range for each content version. You can also
Use the Display pull-down to graph any visit data. See Visit Data
Click the URL Filtering tab to select the URLs being displayed. See Also: URL Filtering
Select a different site
Select a different analytics provider
). See Viewing Google Segments.
URL Filtering
Any content item can be viewed via several URLs, such as
its quicklink. See Also: Adding a Quicklink or Form to Content
manual alias
automatic alias See Also: Creating User-Friendly URLs with Aliasing
NOTE: While Regex-based aliases affect Analytics data, they do not appear on the URL Filtering tab.
The URL Filtering tab of the Compare Analytics screen lets you break down the data by each of these identifiers. So, for example, you can drill down to view only the data collected when site visitors accessed a page by typing its manual alias into the browser.
Site Level Analytics Data
You can view analytics data for any site via the Analytics Report Widget and several reports. See Also: Widget Reference
Analytics Report Widget
You can drag and drop the, onto the Smart Desktop.
When you do, you initially see the Direct Traffic report for the past seven days. (See Also: Viewing Analytics Data)
You can click Edit (
) to change the display using any of the options shown below.
To learn about the report data options, see Site Report Descriptions.
), see Viewing Google Segments.
Note that there are three time interval choices:
last 7 days (the default)
last 30 days
last 90 days
Site Report Descriptions
Customizing Analytics Reports that Appear in the Ektron Workarea
Customizing Analytics Reports that Appear in the Ektron Workarea
You can customize the Analytics reports in the Ektron Workarea in the following ways.
Change the text that describes a report or folder
Remove reports or entire folders
To complete either task, follow these steps.
Prerequisite: Permission to edit files on your Ektron Web server
1. Open the following file: C:\inetpub\wwwroot\CMS400Developer\Workarea\controls\NavigationTrees
\WebtrendsReportSubtree.ascx
2. To change a report's or folder's text, find the text and replace it.
To delete a report or an entire folder, find it and comment it out.